From November 28 to 30, the 27th China Agricultural Products Processing Industry Investment and Trade Fair (hereinafter referred to as the Fair), sponsored by China Association of Rural Development, was held at Zhumadian International Convention and Exhibition Center in Henan. At the Fair, China Post elaborately established a theme exhibition zone “More Than Mail”, with featured sections for farm produce exhibition and sales, a livestreaming room for agricultural support, a temporary post office and drone delivery, which vividly demonstrated how China Post leveraged its resource advantages of integrated flows of commodity, logistics, capital and information to solve the difficulties of financing, sales and logistics in agriculture and rural areas.

In the China Post farm produce exhibition section, its e-commerce business showcased 43 farm produce items from across the country, including Sichuan Zhenlong pomelos, Gannan navel oranges, Zhaotong apples, Tianzhong sweet potato starch noodles, Wenxian iron stick yams and Huixian Taihang millet, which attracted numerous attendees. During the exhibition, China Post held a livestreaming campaign to display and promote high-quality farm produce nationwide on both the ULE and Douyin platforms. The livestreaming campaign attracted more than three million views and generated over 100,000 orders, with the sales of 3.2 million yuan (about 457,900 US dollars).

At the Fair, China Post set up a temporary theme post office, where the agriculture-related cultural and creative products on display were very popular and more than 900 merchants and visitors participated in the interactive experiences. At the same time, the UAV Air Courier System was also showcased on the Fair. This smart delivery platform features autonomous delivery, real-time monitoring and easy operation. It can address last-mile delivery challenges through coordination and scheduling at township, county and city levels, to improve the mail delivery efficiency in remote areas.

As the “national team” of the industry, China Post has always been committed to serving agriculture, rural areas and farmers. It has currently established 1,365 standardized farm produce bases supported 300 corporate-level rural industries with local features, providing farmers with systematic service such as quality control management, branding, publicity and promotion as well as e-commerce operation. Relying on the fully upgraded three-tier logistics system at village, township and county levels, China Post delivers farm produce directly from the fields to urban communities. At the same time, it constantly improves its inclusive financial system, making it possible for more farmers to enjoy convenient and efficient postal financial services.